Logo redesign for packaging equipment manufacturer

We were asked to redesign an old logo for a FASA company, manufacturing packaging equipment for dairy industry. Our task was to leave its original logo letters "FASA" with a slight change of colour to a light blue associated with modern industrialism. Only minimal curve corrections were made to maintain brand's continuity of more than 50 years of existence and recognition on the markets worldwide.



Badge element was added to broaden the recognition of a brand - a 3 dimensional decomposed cube that symbolizes the package. A slogan "Better solutions since 1959" accompanies an inscription "FASA" from below. A registered trademark sign was also implemented in the upper right corner.

Inline and column logo variations:


Dark background logo version:


Most common brandbook elements were designed for printed surfaces, hardware embosses and clothing.