Logo design for online loan provider

We were asked to redesign a logo for the online loan provider Eurokreditas. The task was to design a versatile logo to be used in different media and formats and keep representing company values that drive the brand forward.



The company is already recognized in its fast loan market by letter E symbol, so we redesigned the old one to stay in continuous branding path. The name part of the logo was divided by different font weight to distinguish the constituent name. And finally the slogan was added at the bottom of the logo, which stays optional in both main variations. Color palette was changed a little bit to tweak and liven up the impression in digital media. Here are some logo variations: